story
325 posts

Stories For Good
Stories are our most persuasive technology. The stories we tell can be powerful catalysts for change. But the stories that silence us are the most potent of all. The stories we choose to believe and believe in are the making of us. We can use our voices to raise the voices of those whose stories…

Leveraging Our Mistakes
Each day we overlook some opportunity to see or to serve. We fail to challenge our assumptions and hold fast to our opinions. The result is that we sometimes miss the opportunity to do better. This feels like bad news. But it doesn’t have to be. What if instead of saying; ‘I could kick myself…

Two Questions For Days Like These
Will we wake up in a few months and lament that we haven’t made more of this time in isolation? The direct impact of current events is largely beyond our control. And yet it affects us indirectly, often in imperceptible ways. There are many things going on in the world that we can’t influence, but…

On Resourcefulness
When things don’t go according to plan. Remember this isn’t the first time you’ve had to change course. Make a list of all the other times you pushed through. Remind yourself of the skills and strengths you previously called on in challenging times. Tell yourself those stories today. They will stand

Why This? Why You? Why Now?
Why This? Why You? Why Now? Three simple questions we are often reluctant to answer. When you sit with the discomfort of reflecting on them before you embark on a project, you’ll be clearer about what the world needs from you and why. You’ll also have the beginnings of the story your audience wants

Valuing Your Expertise And Effort
My dad had many manual jobs during his working life, but the one he loved most was being a painter and decorator. It was the only job he did, where he could stand back and find joy in his creative output at the end of the day. Painting was something he could say he was…

Listening To Lead
The promise of the digital age was the ability to more cheaply and rapidly raise awareness of our value, our message, or our cause. Digital media levelled the playing field and gave all of us the chance to spread our ideas. In some cases, the desire to quickly spread ideas has led to the misbelief…

The Advantage Of Not Knowing For Sure
Success is as unpredictable as failure. Nobody knows for sure what will be a hit or a miss. Every runaway success is only obvious with hindsight. And yet we expend so much of our creative energy trying to be successful to our detriment. When you liberate yourself from the pressure of having to win,

Care Most
We mistakenly believe that we are powerless to make a difference in an all is lost moment when in fact the opposite is true.

Gap Bridging
What gap does your product or service help your audience to bridge?

A Question Of Choices
Our choices not only determine our priorities, plans and results—they are also clues about what matters to us.

The Daily Opportunity
Meaningful progress doesn’t happen in a single, magical alignment of the stars. Opportunity can’t pass us by because it’s available to us in this moment and the next one.

Growing Small
I remember landing my first ‘real’ job like it was yesterday. One of the big British supermarket chains was opening a huge store not far from where I lived in Dublin. It was good news for the hundreds of people who would be employed there—more jobs, more choice for consumers—a win-win. At fifteen, I

The Stories We Live And Leave
In the end, all that will be left of us is the stories other people share about us. How can we make those the stories worth telling?

On Finding The Right Customers
Building a sustainable and fulfilling business isn’t just about finding enough customers—it’s about finding enough of the right customers. Company-customer fit is unerrtated.

The Lost Art Of Storytelling
What stories will you tell today and why will they matter to the people who hear them?

Only Human
We need to constantly remind ourselves that we are neither all head or all heart and act accordingly.

Believed In
The one thing all successful ideas have in common is that they spread. But why?

The Value Of Discernment
The better we are at discerning who our right people are the more shared value we can create.

The Power Of Owning Your Work
When we own the work we’re proud of it becomes more valuable to the people we serve. How are you owning the work you’re proud of?
