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In Praise Of The Ordinary

filed in Brand Strategy, Success

We devote a lot of resources to creating the momentous. Dressing the window for the big sales event, crafting the sales pitch for a product launch, planning the grand family celebration—those orchestrated events to remember, where we can shine. The truth is we have the potential to make the most impact in more ordinary moments. Those times when we do the human, unexpected thing without a script because we care, not because it’s expected or people are watching.

Your customers will rave about the little thing you didn’t have to do, more than the specifications you met. Your team will be talking about how you reacted when they missed a sales target, long after they’ve forgotten what you said in your speech on launch day. And your child will remember the weight of your arm on his shoulder when he fails, more vividly than the balloons and candles at his birthday party.

Thoughtful, human acts carried out without applause are worth more than grand gestures made under bright lights. The ordinary is underrated.

Image by Kathy