Posts Tagged ‘success’
Seth Godin On What We Need To Do Now
Seth and I got together yesterday and made this for you. He teaches me something every day and I know you’ll learn something from the insights he shares here. Seth Godin : What we need to do now from Bernadette Jiwa on Vimeo. “We’re living in a moment of time, the first moment of time…
Read More2 Questions To Answer Before Bringing An Idea To Market
1. How does your customer want to feel after she’s bought your product or experienced your service? 2. How are you going to get her there? Image by Renato Targa.
Read MoreHow To Get The Customers You Deserve
You’ve heard a version of this story before. It goes something like this. The customer leaves the restaurant a little disgruntled after a Friday evening dinner. The service had been particularly slow, his table had waited an hour for their meal and the waitstaff hadn’t nipped his complaint in the bud. His next move is…
Read MoreCould Your Customers Find You Blindfolded?
When I first watched the video below about Silver Moon Bakery I shed a tear. I love the line where (spoiler alert) Judith the owner says; “You have to love what you do, or at least enjoy it. Unless you have no choice in life and you have to do this because it’s the only…
Read MoreSomething To Lose
The solitary guy who sets up shop in his garage or carves out a space at the local cafe to use as an office has nothing to lose. He can tell his friends that he’s following his passion, that it might not work but he’s giving it a go anyway. Not so easy to be…
Read MoreLoved
I finally fell out of love with my favourite little cafe. 18 months ago I went there almost every day, not just for the coffee but because of how it made me feel to be there in amongst the noise, the life and the friendly faces with the smell of the ocean wafting through the…
Read MoreDifferent, Because
We are different because ———————. We are the only one that does ———————. How are you different and why does that matter to your customers? Image by Evive.
Read More10 Questions To Help You With Your Pricing Strategy
When my family and I were in Venice recently we decided to take a seat in a tiny Cafe in St Marks Square and ordered four hot drinks (anyone who has holidayed in Italy knows what’s coming next!). There was nothing remarkable about the coffee but we walked out half an hour later having paid…
Read MoreBetter Stories Versus Better Stuff
Most things that you can buy are good enough. The companies that succeed now, Tattly, Apple, Zappos and Amazon don’t find ways to make and sell better stuff. They work out how to tell a better story AND how to give their customers a story they want to tell too. The story is baked into…
Read More5 Questions You Need To Ask About Your Ideal Client
1. Who is she? What’s her backstory? What makes her who she is? (Hint…she may not be you). 2. What does her typical day look like? How does she spend her time and where (both online and offline)? 3. What does she care about? What inspires and informs her? What motivates her to act? 4.…
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