Posts Tagged ‘success’
Your Biggest Obstacle
“Here’s what I’ve got.” Joe said, as he held out his product to me. It wasn’t just a product though. This was something that had consumed him and five figures of his hard earned cash for months. The market research he’d taken as a green light to get going a year earlier hadn’t paid off.…
Read MoreSales Is…..
sales noun 1. The exchange of a commodity for money; the action of selling something. 2. A quantity or amount sold. Actually sales is understanding how your customer wants to feel, not what she wants to buy and doing everything you can to get her there. Image by Ed Yourdon.
Read MoreWinning In The Story Economy
Back to my hair salon. Sally shows up on time. She gets through two colours and three trims buy lunch, then waits impatiently for the hands on the clock to turn the next four hours until closing. Carmel makes five minutes to chat to the pensioner who took two buses to get there. She remembers…
Read MoreCredentials And The Fraud Police
If I had a dollar for every person I know who is making a difference doing something they care about yet feels insecure about their right to be doing it, I would be funding a very nice round the world trip. There’s the interior decorator who longed to be a stylist but doubted that she…
Read MoreTina Roth Eisenberg On Trusting Your Gut And Following Your Passion
Have you ever had an idea you thought might work that still hasn’t seen the light of day? If you’ve longed to bring something you’re passionate about to life it might be time to watch the video chat I had with Tina Roth Eisenberg. Tina is a Swiss designer based in New York who runs…
Read MoreThe Third Secret Of Great Marketing
It’s the reason Dropbox’s revenue hit $240 million in 2011 despite giving away their product for free and how Instagram has grown to 100 million users. Stand in your customers’ shoes. Start with their story. Image by Trey Ratcliff.
Read MoreThe Death Of Retail. The Symptom Is Not The Problem
Georgina owns and operates a speciality gluten free food store in Brisbane and like many retailers she’s experiencing a problem. Increasingly people are coming to browse but not to buy. The perception is that if I can get it cheaper or faster online why would I make the trip to your store? So Georgina has…
Read MoreBrand Vs. Branding
Branding is….. “The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.” —The Business Directory Branding in the traditional sense was designed to create recognition and awareness of commodities. It was the way business persuaded customers to decide. There’s a…
Read MoreThe Most Important Question You’re Forgetting To Ask
From the outside looking in The Lego Group had a hugely successful business a decade ago. It was a beloved brand that seemed to be surviving the digital age. The balance sheet told a different story though and Lego had more years in the red than in the black between 1998 and 2004. Part of…
Read MoreWhat’s The Point?
Business isn’t about transactions and giving people the thing they want. That box of chocolates, an upgraded phone or the business class flight. And marketing isn’t about selling them your facts. It’s about giving people a story to believe in and one that they want to tell. Just like Evan’s. (Take the two minutes to…
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