Posts Tagged ‘brand strategy’
u2 Don’t Sing To Everyone
Back in the 80’s when U2 were starting out they knew they were singing for me, and the 520 other girls at my school. It didn’t matter that they wrote songs that didn’t resonate with my mother. They knew that we drew their album graphics with a Bic Biro on our canvas school bags and…
Read More5 Of The Best Brand Stories On The Planet
Yes I know, yet another one of those articles that tells you how to win in business by telling a better brand story, *sigh*. When all you really want to know is how to get lots of people to notice your great idea and then how to make shed loads of money from it. I’m…
Read MoreDon’t Follow The Money, Follow Your Heart
I know how to guarantee a spike in ‘traffic’ to my blog. All I have to do is write a post about how to build a six figure online business, or how to drive traffic to your blog! Of course you know this already, you see from your website analytics which posts are magnetic. The…
Read MoreHow to Create An Unconventional Business
The beauty of running your own business is that there is almost nothing you can’t do, if you really want to. The fact that there are no rules may have been one of the reasons why you started your business in the first place! Being unconventional makes you stand out and amplifies your message to…
Read MoreWorking On Forever
Do you remember Fran who booked regular sessions and always opened your newsletter updates? Or Jean who stopped by on her way to work every day for a skinny latte? How about Jo who religiously shared your blog posts and Mark who sent design clients your way? Have you seen or heard much from them…
Read More7 Steps to Building A Successful Online Business
Think about an online shopping experience you’ve had lately. If you covered the website header could you spot the difference between Joe Bloggs web design and Blow Joggs website design? Are you so busy trying to be good enough, that you’ve forgotten what makes you unique along the way? Potential customers are looking for a…
Read MoreConnection Vs Attention
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow…
Read MoreThe Business Plan For The Social Web
The business plan for the social web is….. that you just never know ~ Mark Schaefer I’ve been talking a lot lately about having the courage to bring more of yourself into your work, bio, about pages and your online presence. I’m not talking about the traditional perception that many people have of ‘personal branding’…
Read MoreYou Are The Map Maker
If you invest in that expensive viral marketing campaign will it definitely work? What’s the formula for blog posts that will get the greatest number of retweets? Which new product or service will make you the most money? Do you know? The truth is that nobody knows for sure what’s going to work. If they…
Read MoreThe Power of One
When you’re a big ideas person you have lots of things you want to communicate about your business vision and your brand. I know I’ve been there, done it and got the t-shirt. In your rush to get all the juicy, good stuff crammed into your pitch you wind up confusing people. Paring your business…
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