Posts Tagged ‘brand storytelling’
Don’t Change Your Pitch, Understand Their Story
Back in the days of stay-at-home Mums and morning newspaper deliveries, a memorable tagline on the box (or a coveted toy inside), was enough of a sales pitch to sell us a ton of breakfast cereal. Frosted Flakes were Grrreat because Tony the Tiger said so. And if Neil Armstrong, Buzz Aldrin and Michael Collins…
Read More3 Simple Ways To Tell A Better Brand Story
Brand storytelling is complex. A brand story evolves over time and is a result of doing many things well. But there are still opportunities to start telling a better story in the short term. Here are three things you can do today to improve your brand story. 1. Create an ideal customer profile When was…
Read MoreBecome Part Of The Story
I arranged to meet one of my Twitter friends for the first time in the little bar at the front of my hotel. He is a designer from London and as luck would have it we were visiting New York at the same time, (something we discovered through our simultaneous posts of Times Square on…
Read MoreThere’s More Than One Way To Tell Your Story
In 2004 Chanel paid $33 million for the production of a two minute film which became the most expensive advert ever made. In a post GFC economy that figure seems shocking, but Chanel is one of the most valuable global brands. They have the marketing budget and they’re not afraid to use it. Dropbox was…
Read MoreStop Selling Stuff, Start Selling Stories
David is a genius who happens to sell for a living. I watched him sell a $150 pair of Ugg boots to a woman who had been killing time wandering through his souvenir shop with no big agenda one wet Friday afternoon. He began, not as many salespeople would, by asking what she was looking…
Read MoreWhat Is A Brand Story?
Brand story has become the new black of marketing. Once upon a time you had to have a campaign or ‘the line’, now you’ve got to have a story. The word story causes confusion because we think of stories being told and heard, a bit like other traditional advertising messages. But brand stories are experienced…
Read MoreThe Purpose Of Brand Storytelling
Every September while my son was growing up there was a ritual to be upheld. Of course we had the usual beginning of school year things to do and a checklist to follow, but what Adam really cared about more than all of that, was choosing the football boots he would wear for that season.…
Read MoreThe Elephant In The Marketing Room
“Although many of us may think of ourselves as thinking creatures that feel, biologically we are feeling creatures that think” —Jill Bolte Taylor I was raised in Dublin, the storytelling capital of the world. There is no place on earth that is more hardwired for story than Ireland, home of Guinness and oversize teapots. Wikipedia…
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