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Questions To Ask Before Launching An Idea
It’s not that hard to get really enthusiastic about your own great idea for a business, product, service or movement. But how do you work out if other people will be excited enough about it to spread the idea and buy what you’re selling?
Launching something new might mean that you don’t have all the answers, perhaps though you could start by asking yourself some simple questions?
1. How is this idea different and better than what already exists?
2. What shortcut does it offer? A miracle, pleasure, money, fun, safety, social success or something else?
3. What does one person say to another when they recommend it?
4. Does it appeal to logic or to the senses?
5. Who is it aimed at?
6. Why will people want this thing, book, website or service?
7. Can I tell a story that nobody else can tell?
9. Will this change how people feel about what already exists?
10. Will it make someone laugh? Will it make them cry?
11. Can it be implemented on a tiny scale for little or no money?
12. How will I know when it’s working? What’s my metric for success?
Even if you don’t have all the answers you can still ask yourself the right questions?
Image by Simon Elgood.
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– Shannon Whitehead & Kristen Glenn, Founders of {r}evolution apparel
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– Anthony Petrucci, Senior Director, Corporate Communications, HID Global
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– Sunni Brown, Best-Selling Author of The Doodle Revolution
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– Isabel Serranoh, Co Founder, Atentica Collective
– Charles Hazelwood, Founder British Paraorchestra
– Kate O’Brien, CEO, Alima Pure Cosmetics
– Franz Drack, Founder, Kamarg
– Dr. Charles Cole, Founder, Same Day Dental
– Melissa Kirby, Lawyer & Strategist Sharpe & Abel
– Seth Godin, Best Selling Author
– Tenzing Skincare, Preston, John & Dan, Co Founders
– Zaun Bhana, Managing Director, Leap Consulting
– Chelsea Shukov, CEO of Sugar Paper
– Heather Spriggs, Gatherings Magazine
– Helene Strom, Global Brand Director, ASSA ABLOY
– Anna Spargo-Ryan, Founder & Editor of Bide Magazine
– Chantelle Baxter, Co-Founder of One Girl and The Launch Pad Project
– Deborah Holland, Co-Founder of Smith Holland UK
– J. David Stein, Author of Money For The Rest Of Us
– Stuart K. Hall, Founder of Appbot
– Brendan Lobo, Director of Marketing at Portermark
– Mark Schaefer, Executive Director, Schaefer Marketing Solutions
– Samuel Asarnoj, Business Development Director, ASSA ABLOY
– Fiona Brooks, Founder of Threefold
– Paul Harrison, Partner Accountancy
– Laura Kelly, CEO of The Handwork Studio
– Andrew Katkin, Brand Director at Electronic Arts
– Hana Kanjaa, Founder MiMamaMe
– Dolores Shore, Director Human Resources, ASSA ABLOY Hospitality
– Julie Hedlund, Author and Founder of The 12×12 Author Challenge
– Alexx Stuart, Founder, Low Tox Life
– Justin Elrod, Founder, The Elrod Firm
– Deb Pang Davis, Founder Cococello
– Robert Gerrish, Best Australian Blog Judge
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– Samantha Tyers, Founder Really Savvy
– Paula Anderson, Telstra Business Woman of the Year Finalist 2010
– Julia Moses, Director of One Twenty Eighty
– Stanford Smith, VP of Marketing at Fluency Media
– Janis Johnstone, tomorrow is
– Bob Poole, Author of Listen First Sell Later
– Melissa Vest, Art Does Good
– Taruna Bajaj, VP of Marketing, Alliance Credit Union,
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