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Who Cares?

filed in Brand Story, Brand Strategy, Marketing

It’s easy to assume that a delicious meal is about the magic that happens when the chef, who we think has the most skin in the game, directly influences the end product. Is the perfect plate of pasta a result of the quality of the ingredients or the skill of the chef? How much does the ambience of the restaurant or the waiter’s service influence our perception of how good the food tastes?

In any well-oiled restaurant or company, every individual understands their role in the value chain. But efficiency is only one element of a great product or experience. We know that meeting an expectation is an end to end process, which begins before the customer arrives and finishes as she leaves. But we have the opportunity to make it more of a virtuous cycle by caring.

The things that delight us are born in moments when people who care bring their skills together to create a future they want to see. Care first. Strategise later.

Image by Bruno Cordioli

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