On Saturday a single rose would have cost you $5. Today and tomorrow it’s $8. While you clearly got better value for your dollar on Saturday, the roses are more valuable to you today.
Who decides then where the value lies and what’s valuable? The value of your product isn’t just in the price you charge, it’s what the customer perceives it to be.
What makes something more valuable is the story the customer was able to tell himself after he left the florists this morning.
Image by Lynn Friedman.