The best business stories, the really good ones develop over time.

They’re the stories that the media probably doesn’t notice. The ones that happen drip by drip, created by people who continue to show up and tell a great story with more passion every day.

The best stories are told by people who care enough about what they do not to be distracted by the quick fixes, flashy launches or the sexy overnight success stories. They embody a mission and vision for the brand, embrace a unique set of values and connect to an audience who is ready to listen. A good business story doesn’t often net $8.5 billion in the first year or the year after that either.

If you want to stand the test of time you need to take your time. Focus on what you know you do well, not what every other new kid on the block brand, hot shot coach, designer or non-profit is doing. Then take time to build on that.

Stop being so hard on yourself. Stop looking over your shoulder. Stop trying to be something that they are and something you are not.

You have time to persuade people all the way later.

Image by Damian Tunnicliff.