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Questions Worth Asking

filed in Brand Strategy, Marketing

The progress we make in business and in life hinges on our ability to ask the right questions at the right time. What we need to discern and prioritise are the questions it’s most important to address.

The questions we don’t know the answers to can be divided into three categories:

1. Questions that can’t be answered yet.
2. Questions that aren’t worth asking.
3. Questions we should be answering, but haven’t had the courage or thought to ask.

We spend the majority of our time going around in circles addressing one and two. But it’s three—the questions we haven’t considered that get us to where we want to go. It’s always harder to determine if this is the right path than to inquire, which way next.

What are the questions you’ve been afraid to or have forgotten to ask? These are ones worth answering.

Image by Alexis Mialaret