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A Measure Of Progress

filed in Brand Strategy, Success

In the animal kingdom ‘more’ is often the best measure of success. Herds and hoarders have a better chance of survival. But ‘more’ isn’t always the best measure of human progress.

The longest queue isn’t always a sign of better quality.
The most sales don’t always lead to a more sustainable business.
The greatest number of Facebook likes isn’t always an indication of the deepest impact.
The biggest accolade doesn’t always lead to the greatest fulfilment.

A lot of what we do every day is done in the blind pursuit of attaining more without making a direct connection to the benefit we hope to reap. But the largest number isn’t always a measure of progress. Is accumulating more followers on social media the best way to grow your business? Can you continue to produce more products with the same sense of integrity? Will you be able to give the additional customers the experience they deserve? Why is this growth strategy right for you?

It’s just as important to be intentional about the reasons we desire growth as it is to grow.
Grow because you must, not because you think you should.

Image by Jamie McCaffrey

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