It’s Not B2B, It’s Personal

One of the most confusing distinctions we’ve created in the business world is that between the business to customer (B2C) and business to business (B2B) consumer. It’s argued that because these two groups of customers are working towards different outcomes—efficiency vs. entertainment, expertise vs. enjoyment, that they also have different motivations. The B2B consumer is … Continue reading It’s Not B2B, It’s Personal