Unlock the magic in your story now.

Get the free 20 Questions to ask before launching your Idea Workbook when you sign up for updates.

The Value Of Fixing The Root Of The Problem

filed in Brand Story, Brand Strategy

The first step to fixing any problem is to acknowledge there is one.

If you find yourself starting every email with ‘sorry’, question why you’re constantly doing that.

If the software doesn’t work the first time, every time, dig deeper before you need to use it again.

If your projects always run over budget look for patterns that reveal the holes in your estimates.

If deadlines consistently allude you be honest about what you need to do to change that.

The simplest way to create exponential value is to make promises you intend to keep and then to keep them. You know from experience hardly anyone does this. Promises are often hastily made and casually broken. Find a way to be the exception and not the rule.

Image by Tobias Toft.