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Perfect Ten

filed in Brand Strategy, Success

When we think of our work or products and services, we imagine the perfect ten version of them. The days without a wrinkle, when we are in the zone, and everything is running like clockwork.

Striving for ten while knowing it’s rarely achievable is not easy. The ability to live that paradox is how we make progress and create change—by the millimetre. Showing up to do our best, even when we wish it were better.

Image by Andrea Passoni

The Art Of Differentiation

filed in Brand Story, Success

We, humans, have always been good at noticing what’s compelling about others. Our species’ survival has depended on our ability to recognise strengths and weed out weaknesses. Today, that skill leads us down the road of unhealthy comparison. We have no trouble rattling off the positive attributes of a colleague, competitor or even the guy working out next to us at the gym. And yet we struggle to be as generous about our own.

It’s fine for Roger Federer to study a competitor’s gameplay before they go head-to-head because he needs to respond tactically in the moment. But the majority of Federer’s winning shots come from understanding his strengths and working on what he does well. Becoming more of who he is gets him over the line.

It’s doubtful that comparing yourself or your work to someones else’s will get you to where you want to go. Whether as an individual or a brand—you can’t own your unique identity if you’re spending the majority of your time looking over your shoulder. Differentiation happens when you authentically amplify the best of you. Not by finding ways to be a version of the competition, but by discovering how to be more of who you are. That’s where your search for clarity needs to begin.

Image by Marianne Bevis

 

A Thousand Times

filed in Brand Strategy, Success

The young mother explains the dangers of running across the road to her toddler for what seems like the thousandth time. The Japanese furniture maker begins sanding the chair his customer in Sydney ordered six months ago. The app developer reads every review of his beta looking for ways to make it better. The barista pulls his thousandth shot of the week as it if were his first.

What do you care enough about to do it for the thousandth time?

This is my 1000th blog post. Thank you a thousand times for giving me a reason to write.

Image by Jonathan Grado

Keeping Score

filed in Brand Strategy, Success

Kill rivals, don’t collaborate. That’s what “fire-in-the-belly visionaries” do. The recent article in the Financial Review was reporting remarks from a speaker at their innovation summit. In his opinion, Australian businesses are too friendly. If we are to survive, we need to behave more like Amazon and Uber—”hyper-competitive, Darwinian killing machines.”

A reminder of how far astray the way we keep score has led us. Yes, our species survived because we gained physical advantages over our predecessors. But we thrived because of our ability to cooperate within our tribe. We would never have become what we are today if we hadn’t built camps and begun living and collaborating in clans. We evolved as a species to both survive and belong. We succeed when we strive to become better and look out for each other—when we find purpose and meaning without always keeping score.

What kind of world do you want to wake up in tomorrow? Because that’s the world, you’ll create with the intention you set today. You can obsess over your competition or focus on creating the future you want to see.

Image by Zona

More And Better

filed in Success

We make more friends by being a better friend.

We do better work by putting more of ourselves into the work.

We find more solutions when we pay better attention.

We ask better questions by doing more listening.

We become more fulfilled when we get better at discerning what matters.

We get better at the big things by doing the small things with more care.

Endeavour is a verb.

Image by carnagenyc

Unlock the magic in your story now.

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